Asterisk Group
* For fine print, environmental & interactive design.
Colonia Serendipty
Spicewood, Texas
For a local developer with a plan to build an environmentally sensitive residential community outside of Austin, we designed a suite of materials to reflect the vision of a cohesive, sustainable neighborhood.
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The development's graphic identity was loosely patterned after a glass mandala that hangs in the owner's backyard. Colors were taken from the natural surroundings.
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A colorful pattern based on the identity was developed for use on many elements of the brand.
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The marketing brochure was created before any land was sold and the images selected were purposefully evocative.
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A library of the developer's own photography was utilized to showcase the land and tell the story.
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The website's lack of "brick and mortar" imagery made the property's natural beauty more evident. Visit the site.
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Roadside signs set the tone and led the way to the spectacular views that awaited.
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Roadway informational signage.
