Corepoint Health

Plano, Texas

For this healthcare integration technology company, we created a bold, clear graphic voice that helped them launch a new name and direct their customers toward a more simplified solution.

  • Integration and simplicity were key words in the development of the identity. A subtle graphic nod to healthcare elevates the mark above the ordinary.
  • This direct mail brochure told the story of how a small technology company (formerly NeoTool) reintroduced itself as an industry player.
  • Inside spread: We told the story by means of a timeline of notable name changes in the business world.
  • Inside spread: We told the story by means of a timeline of notable name changes in the business world.
  • Print collateral is spare on gimmicks yet long on production values.
  • This product solutions brochure was designed to help customers navigate through feature-rich content. Designed as a giveaway piece with a substantial print run, the layout maximized paper usage and economized the project for the client.
  • Plug and play: Targeted direct mailers in the form of branded mp3 players loaded with podcasts from industry experts helped generate buzz within the radiology market segment.
  • An accompanying brochure loaded testimonials by industry-leaders was included in the package.
  • We designed an easy-to-use quick reference guide of industry terminology to help Corepoint stay top-of-mind and an expert in the HL7 software language.
  • Trade show graphics showcase Corepoint's product suite.
  • Large-scale booth graphics were created for clear communication in mind.
  • Trade show detail: customer quote panels.
  • Product-level graphics help decode the complexities of industry issues and are designed to work across multiple media.

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