Deseo

Mustang Island, Texas

On Texas’ Gulf Coast, a Houston developer planned a resort community for boomers and second-home investors. We created the identity, a brochure and website to support investor relations and sales.

  • The hand-drawn logotype for Deseo ("Desire," in Spanish) was inspired by elegantly curved Mexican ironwork, and has an intentionally feminine feel. A supporting palette of patterns and graphic details round out the identity package.
  • A marketing and sales brochure showcases Deseo's location with gorgeous photography of Mustang Island by Laurence Parent.
  • The brochure's opening copy, by Teresa Elliott, is warm and romantic, painting a picture of an idyllic retreat for empty-nesters and second-home buyers.
  • Still in the planning phases, watercolor architectural renderings depict the vision of the project.
  • Stock-photography was utilized to depict the wide variety of activities available in the area.
  • More photography by Laurence Parent, with a dreamy quote from Proust.
  • The website home page is part Flash, part html, and detailed with brand patterns and graphics.
  • A visual tour of the area was compiled by photographer Wyatt McSpadden.
  • Visitors can view floor plans for any of the structures.
  • Buildings are also viewable by finish-out phase.

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Agency: fd2s