For their booth at Air Venture Osh Kosh, an annual event for private air enthusiasts, Eclipse presented proof of their development, testing, and engineering progress. A bold theme, "We can and we are," was directed at naysayers who believed a $6M private jet would never fly.

As the prototype plane grew nearer to its first test flight, an ad campaign capitalized on the confidence of Eclipse's founder and CEO, Vern Rayburn.

A second ad in the series answered questions, in long-copy form by writer Robert Whitlock, about the new jet technology at the core of the innovative company.

Other early ad concepts captured the out-of-the-box thinking of Eclipse's approach.

This ad simply celebrates the milestone of a successful first test flight.

Early-adopters of the Eclipse 500 were invited to purchase a slot in line to buy a plane with this sales brochure.