Getting busy CEOs to come to a trade show is nearly impossible. So the trade show went to them, stopping at more than 30 airports around the country. The invitation for this exclusive event was meant to make it past the executive assistants thanks to a personalized message from Embraer's CEO on a ready-to-play DVD .

We worked with a team to wrap the transport truck in the Legacy brand — and to make the truck itself a part of the story and public relations effort.

Exhibit graphics were designed for wind stability at airport sites – and easy deployment and packing by the traveling sales crew.