Finetooth

Austin, Texas

Austin-based Finetooth needed a suite of start-up materials to reflect the benefit of their new technology: digital analysis of of legal contracts. The solution reflects the functionality and precision of their offering.

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  • The identity was literally designed to be "read between the lines," much like the end benefit of Finetooth's software.
  • The paper system is engraved, giving the striped logo a wonderful textural feel in hand.
  • The web site uses sophisticated metaphorical images to differentiate Finetooth within the clichéd photography used elsewhere in the software marketplace.
  • This pocket-sized trade show brochure helps guide the sales process with a simple question and answer format.

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Agency: fd2s (identity)