Asterisk Group
* For fine print, environmental & interactive design.
Finetooth
Austin, Texas
Austin-based Finetooth needed a suite of start-up materials to reflect the benefit of their new technology: digital analysis of of legal contracts. The solution reflects the functionality and precision of their offering.
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The identity was literally designed to be "read between the lines," much like the end benefit of Finetooth's software.
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The paper system is engraved, giving the striped logo a wonderful textural feel in hand.
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The web site uses sophisticated metaphorical images to differentiate Finetooth within the clichéd photography used elsewhere in the software marketplace.
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This pocket-sized trade show brochure helps guide the sales process with a simple question and answer format.
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Agency: fd2s (identity)