Our scope involved everything from the roadside price pylon to the mini-store interior graphics. A new identity references the "racetrack" design of H-E-B's logo. This early concept was selected for implementation.

Exterior graphics reflect the updated design vocabulary we developed for H-E-B's new grocery store interiors. We worked with Google SketchUp to apply and scale graphics, and to collaborate with the client's architectural team.

The Car Wash is sometimes part of the Fuel station mini-store, and sometimes a stand-alone installation.

Interior graphics carry H-E-B's bold corporate red inside.