Prime Medical / Healthtronics

Austin, Texas

From specialty operations and medical vehicle manufacturer to leader in the urological services field, we helped tell the story of transition and success in the company’s annual reports.

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  • Then-CEO Brad Hummell had the vision to architect the move towards the future. The theme for the 2002 book, "Moving Forward, Forward Thinking" was written within the first 5 minutes of our first meeting.
    PrimeMedical_Annual_Report_2002_Cover
  • PrimeMedical_Annual_Report_2002_Spread1
  • PrimeMedical_Annual_Report_2002_Spread2
  • A focus on the doctor was carried throughout the 2004 annual. Editorial-style photography by Wyatt McSpadden was instrumental in telling the story.
    HT_Annual2004_Cover
  • HT_Annual2004_sprd1
  • HT_Annual2004_sprd2 copy

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Photography: Dennis Fagan (2002); Wyatt McSpadden (2004)