While on the rise in becoming the worldwide leader in online vacation rentals, HomeAway hired us to create a press kit to be mailed to one hundred leading travel writers.
Our solution was novel and worthy of opening. Each recipient recieved a custom metal box which housed a boutique-level brochure and branded iPod Shuffle. A well-crafted podcast voiced by company CEO Brian Sharples the message: HomeAway needs your ear and travelers need you to deliver the news.
Response to the mailer was noteworthy. HomeAway now lists more than 430,000 vacation rental homes across more than 120 countries.
We produced 2 versions of the brochure. Both showcased the company's vast array of available vacation rental properties.
A more traditional press kit was also created. It featured the HomeAway birdhouse logo on the front and utilized rich production techniques and double-thick paper stock for durability