HomeAway.com

Austin, Texas

While on the rise in becoming the worldwide leader in online vacation rentals, HomeAway hired us to create a press kit to be mailed to one hundred leading travel writers.

  • Our solution was novel and worthy of opening. Each recipient recieved a custom metal box which housed a boutique-level brochure and branded iPod Shuffle. A well-crafted podcast voiced by company CEO Brian Sharples the message: HomeAway needs your ear and travelers need you to deliver the news.
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  • Response to the mailer was noteworthy. HomeAway now lists more than 430,000 vacation rental homes across more than 120 countries.
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  • We produced 2 versions of the brochure. Both showcased the company's vast array of available vacation rental properties.
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  • A more traditional press kit was also created. It featured the HomeAway birdhouse logo on the front and utilized rich production techniques and double-thick paper stock for durability
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Production coordination: 787 Group