HomeAway.com

Austin, Texas

While on the rise in becoming the worldwide leader in online vacation rentals, HomeAway hired us to create a press kit to be mailed to one hundred leading travel writers.

  • Our solution was novel and worthy of opening. Each recipient recieved a custom metal box which housed a boutique-level brochure and branded iPod Shuffle. A well-crafted podcast voiced by company CEO Brian Sharples the message: HomeAway needs your ear and travelers need you to deliver the news.
  • Response to the mailer was noteworthy. HomeAway now lists more than 430,000 vacation rental homes across more than 120 countries.
  • We produced 2 versions of the brochure. Both showcased the company's vast array of available vacation rental properties.
  • A more traditional press kit was also created. It featured the HomeAway birdhouse logo on the front and utilized rich production techniques and double-thick paper stock for durability

1 of 4

 

Production coordination: 787 Group