Built in 1929 by pineapple plantation carpenters, Honolua Store is still a central feature of Kapalua Resort.

The land's rich history as well as native Hawaiian culture provided inspiration during the creative process.

It was impossible to ignore the store's history as a pineapple plantation during the identity development phase.

The completed identity pays homage to the history of the store as it began with the Maui Pineapple Company.

Exterior signage and vehicular graphics relied heavily on the pineapple theme as well.

The design of these custom wood and wrought-iron effect point-of-purchase endcap displays allow for easily changeable product boards.

This spine signage tells the story of Kapalua Farms, which provides fresh, organically-managed produce for Kapalua Resort and the surrounding community. Removable inserts were built into the sign structure with easy modification in mind.

Tabletop "story" signage was crafted to showcase the history and culture of the store and it's vendors.

Product-level signs were produced digitally for efficiency and consistency.

Dimensional department signage was created with materials that reflected the store's original interior.

We designed a hanging structure with removable chalkboards to make changing the Delicatessen and Coffee Bar menus easier. The structure was powder-coated to match original wrought-iron finishings found throughout the store interior.