The logo was inspired by the cross section of a fuselage – balanced on a classic bit of typography. It is reproduced in a tactile fashion where possible. Here, letter pressed on toothy, cotton paper.

Wherever feasible, the edges of print pieces are slightly rounded and bowed, much like the door of an aircraft. The tagline, "The Experience Inside," supports McKinney's high-touch client service approach as well as their swanky materials and finishes.

This ad tells the story of the details that go into building a game table in a private aircraft. The design of the ad itself reflects the quality of the craftsmanship that goes into their work.

This specially wrapped book and custom-embossed bookmark act as as a follow-up gift for potential and former clients from the CEO.

This direct mail piece announces the completion of a very special, high-profile project. The cover is letterpress with hand-stitched binding.

Interior spreads are letterpress with full-color photos.