The Mi Tienda name and logo were developed by H-E-B's Advertising team and don't overtly showcase the H-E-B brand. The entire sign package was produced in Spanish only.

The store concept was based on the rich visual variety found in small Mexican streetscapes, where each storefront is owned by a different proprietor.

Early sketches defined scale, color, typography, materials, and forms.

In the development phase, we worked in scale and added details and dimensions to bring the drawings to life, then worked closely with a fabricator, The Store Decor Co., to find an efficient way to produce weathered, faded signs with digital printing on textured, light substrates.

The Panadería has brightly painted wood blade signs and other traditional decor, much like the festive cakes found in the department.

These lightweight letters were digitally printed, applied to dimensional foam with painted edges, then pinned off of a digitally printed, wood-textured, PVC panel.

These hanging signs are digitally printed on textured PVC panels. All art files were hand-painted and weathered in Photoshop by an innovative production team so that subsequent stores can be more easily reproduced.

The Tortillería was inspired by factory signage: billboards, painted corrugated metal, and hanging Tivoli lights.

Detail of a digitally-printed menu board.

Giant billboards in the Carnicería were designed in Illustrator, produced in Photoshop, printed on Gatorfoam panels, then framed and hung on site.

The meat market is a big draw for the audience. A brick veneer wall and hanging wood panels give it the feel of a neighborhood butcher shop.

Hanging signage, all printed directly onto custom cast-textured PVC panels with painted edges.

Beachfront seafood stands were the foundation for the thatched roof and murals of the Cevichería. Faux weathered metal letters look as though they've been worn by sand and surf.

Authentic, hand-painted Frutería signs were printed on stucco-textured wallpaper and installed on site in a matter of hours.

Exterior signs on El Patio are fabricated with heavier, more durable materials to withstand Houston's heat and rain.