Asterisk Group
* For fine print, environmental & interactive design.
Mueller
Austin, Texas
For master developer Catellus’ mixed-use project in Austin, we led the development of the brand identity system and designed temporary site signage and print materials for their efforts at ICSC.
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The images and identity capitalize on Austin's cache as a funky but up-and-coming retail market. Original location photography is by Dennis Fagan.
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The brochure includes fold-out site plans, renderings, and all manner of area demographics.
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Graphic standards developed for temporary site signage help to keep the variables – and the clutter – to a minimum in the midst of a 5+-year construction program.
Agency: fd2s
Photographer: Dennis Fagan