We created a classic brand identity package befitting the quality and craftsmanship of an exquisite private 180-ft sailing yacht, Marie. She set sail from Vitter’s Shipyard in The Netherlands in late 2010.
The identity utilizes a classic script in combination with a custom crest. The components are used together and alone in various combinations throughout the yacht.
The crest was designed to reflect the passions of the owners: music and maritime history. The central form was inspired by a trident but styled with the curves and forms of the key holes from wood instruments. A compass star represents the meaning of her name: "Star of the Sea."
Her spinnaker — one of the largest ever made — sports a mighty monogram. Photo by Rick Tomlinson.
A view from atop the crow's nest on the spectacularly tall mast. Photo by (the very brave) Rodney Waters.
Marie's cockpit, guest, and crew — in embroidered uniforms, hats, and belts. Photo by Rodney Waters.
A bow-facing view of the cockpit during an evening cruise. The yacht's line drawing is used on all manner of crew apparel and gear. Photo by Thierry Ameller.
Fine quality, custom linens complete the guest cabins.
The monogram, a specially-drawn character, is part of the hardware throughout the boat. At left, the wheel. Right, an interior staircase detail. Photos by Thierry Ameller.
A fish-eye lens view of the identity is shown on the side rail while at sail. Photo by Rodney Waters.
Crew, in custom apparel, guide one of Marie's tenders.
Photo by Rodney Waters.
Monogramed towels and custom-made china complement the warm interior finishes. Photos by Thierry Ameller.
A complete stationery system ensures that official correspondence is of the same quality as the yacht herself.
Foil-stamped napkins, ready for sunset cocktail hour. Photo by Charles McVey III.
Morning coffee from a uniformed crew member. Photo by Rodney Waters.
Crested caps and printed shirts are part of guests' luxury experience.
Marie on the horizon while sailing on the Amalfi coast. Photo by Rodney Waters.