Sailing Yacht Marie

Cayman Islands

For a Houston couple, we created a timeless and rich brand identity package befitting the quality and craftsmanship of their splendid 180-ft sailing yacht, Marie.

  • The identity utilizes a classic script in combination with a custom crest. The components are used together and alone in various combinations throughout the yacht.
  • The crest was designed to reflect the passions of the owners: music and maritime history. The central form was inspired by a trident but styled with the curves and forms of the key holes from wood instruments. A compass star represents the meaning of her name: "Star of the Sea."
  • To complement the identity, we created custom patterns and forms for incorporation into the interiors and on-board appointments.
  • We supplied the client with digital montages of the identity's application to the hull and boom.
  • Various sails and banners extend the identity's vocabulary.
  • Custom dinnerware, linens, and menu templates set the stage for the on-board fine dining experience.
  • The captain's log book will record Marie's global adventures.
  • Crested caps and robes are part of guests' luxury experience.
  • Towels and bed linens utilize various elements of the identity package. Marie is set to sail from Vitters Shipyard in The Netherlands in May, 2010.

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