Sailing Yacht Marie

Cayman Islands

We created a classic brand identity package befitting the quality and craftsmanship of an exquisite private 180-ft sailing yacht, Marie. She set sail from Vitter’s Shipyard in The Netherlands in late 2010.

  • SYMarie_atSail
  • The identity utilizes a classic script in combination with a custom crest. The components are used together and alone in various combinations throughout the yacht.
    SYMarie_Logo
  • The crest was designed to reflect the passions of the owners: music and maritime history. The central form was inspired by a trident but styled with the curves and forms of the key holes from wood instruments. A compass star represents the meaning of her name: "Star of the Sea."
    SYMarie_Crest
  • Her spinnaker — one of the largest ever made — sports a mighty monogram. Photo by Rick Tomlinson.
    SYMarie_Spinnaker
  • A view from atop the crow's nest on the spectacularly tall mast. Photo by (the very brave) Rodney Waters.
    SYMarie_CrowsNest
  • Marie's cockpit, guest, and crew — in embroidered uniforms, hats, and belts. Photo by Rodney Waters.
    SYMarie_Cockpit
  • A bow-facing view of the cockpit during an evening cruise. The yacht's line drawing is used on all manner of crew apparel and gear. Photo by Thierry Ameller.
    SYMarie_EveningCruise
  • Fine quality, custom linens complete the guest cabins.
    SYMarie_InteriorCabin
  • The monogram, a specially-drawn character, is part of the hardware throughout the boat. At left, the wheel. Right, an interior staircase detail. Photos by Thierry Ameller.
    SYMarie_WheelStairDetail
  • A fish-eye lens view of the identity is shown on the side rail while at sail. Photo by Rodney Waters.
    SYMarie_RailFisheye
  • Crew, in custom apparel, guide one of Marie's tenders. Photo by Rodney Waters.
    SYMarie_CrewTender
  • Monogramed towels and custom-made china complement the warm interior finishes. Photos by Thierry Ameller.
    SYMarie_TowelTeaSet
  • A complete stationery system ensures that official correspondence is of the same quality as the yacht herself.
    SYMarie_PaperSystem
  • Foil-stamped napkins, ready for sunset cocktail hour. Photo by Charles McVey III.
    SYMarie_Napkin
  • Morning coffee from a uniformed crew member. Photo by Rodney Waters.
    SYMarie_Mug
  • Crested caps and printed shirts are part of guests' luxury experience.
    SYMarie_HatandShirt
  • Marie on the horizon while sailing on the Amalfi coast. Photo by Rodney Waters.
    SYMarie_AmalfiCoast

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