We created a timeless and rich brand identity package befitting the quality and craftsmanship of an exquisite private 180-ft sailing yacht, Marie, set to sail in mid-2010.
The identity utilizes a classic script in combination with a custom crest. The components are used together and alone in various combinations throughout the yacht.
The crest was designed to reflect the passions of the owners: music and maritime history. The central form was inspired by a trident but styled with the curves and forms of the key holes from wood instruments. A compass star represents the meaning of her name: "Star of the Sea."
To complement the identity, we created custom patterns and forms for incorporation into the interiors and on-board appointments.
We supplied the client with digital montages of the identity's application to the hull and boom.
Various sails and banners extend the identity's vocabulary.
Custom dinnerware, linens, and menu templates set the stage for the on-board fine dining experience.
The captain's log book will record Marie's global adventures.
Crested caps and robes are part of guests' luxury experience.
Towels and bed linens utilize various elements of the identity package. Marie is set to sail from Vitters Shipyard in The Netherlands in May, 2010.