SRAM Components

Chicago, Illinois

We created these low-fi flip books as a trade show giveaway for cycling component maker SRAM. These last-minute, low-budget collectables repurposed existing brand video footage. Who doesn’t love a gimmick?

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  • In about ten days, we created the art for the 5 book series, then had them printed and perfect-bound with an embossed cover. An industrial rubber band held them together for distribution.
 

Agency: VSA Partners