The brochure cover showcases the College's future location on the east gateway to the campus with a bird's-eye watercolor of the new building. The site is shown in relationship to the iconic Memorial Tower, thus appealing to alumni.

The interior supports one-on-one donor meetings facilitated by the development office. Paragraphs are short, a diagram provides a visual reference to the project's unique funding model, and a timeline communicates the work that lies ahead.

The piece closes with a call to action and an inspiring photograpH.