Urban Partners

Houston, Texas

For this Texas developer, we created an identity and leasing materials for the early phases of this mixed-use development at the corner of Westheimer & Kirby in the heart of Houston’s River Oaks.

  • The logo and identity package reflect the high-end location of the property, near many of Houston's well-known museums. Classical serif typography (referencing Harper's Bazaar), a minimalist color palette, and bold black & white images and patterns borrow from the worlds of fine art, fashion, and interior design.
    WestAve_Identity
  • Early print concepts allowed the client to envision how the identity components would play out in print and direct mail.
    WestAve_Print
  • Bold patterns and minimal use of the bright green color feel high-end but fresh.
    WestAve_Ephemera
  • Concepts for streetscape banners show the flexibility of a limited color palette when paired with strong images and graphics.
    WestAve_Banners
  • For the ICSC leasing convention, this 5" x 7" brochure employs "cowboy couture" with an Andy Warhol-inspired way to treat imagery.
    WestAve_Brochure_Cover-01
  • Interior spreads introduce the project and its prime location in Houston's premier inner loop neighborhood.
    WestAve_Brochure_Spread01
  • We collaborated with the master plan architects to brand the renderings for the brochure with appropriate graphics.
    WestAve_Brochure_Spread02
  • Retail demising plans are straightforward and usable.
    WestAve_Brochure_Spread03
  • Demographics are treated with an editorial visual sensibility.
    WestAve_Brochure_Spread04

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Agency: fd2s