Honoring the historic site of a luxury multifamily project
The Agave multifamily project in San Antonio is situated along the city’s iconic Riverwalk, south of the tourist area near the King William district. It also sits on the site of the former headquarters of Spanish-language broadcasting pioneer Univision. Developer Greystar turned to us for an identity, messaging, marketing materials, and signage that would reflect Agave’s unique proximity to downtown and the river, it’s distinctive architecture, and the location’s connection to an important chapter in the city’s past.
Project Team: Content & Context; fd2s
Branding and Identity
Signage and Wayfinding
“Asterisk Group helped us honor the site’s history with a smart brand vocabulary that also reflects a modern living experience. Their marketing materials and signage program were tuned to both the audience and the architecture, a rare combination to find in one creative firm.”
Agave pioneered a new direction for multifamily living in downtown San Antonio, and our work helped to position the now-successful project as a desirable alternative to options in more-established downtown districts.