Brush 32 Dental
A brand package for a wellness-focused franchise
We worked closely with a health-conscious dentist to name her new practice concept, then delivered a fresh and friendly identity program, marketing materials, exterior signage, and an interior graphics package that brought her healthy vision to life.
Branding and Identity
Signage and Wayfinding
Q: Why Brush 32?
A: It’s the number of teeth in the mouth of the average adult.
Working with the Asterisk Group team to bring our vision to market was easy, fun and downright joyful. They brought solid strategic thinking, a design package that hit all the right notes — all on time and within budget. We heard from patients how much they appreciated the details in our clinics, right down to the graphics on the restroom mirrors. The effort proved to be a solid investment that brought significant value in the recent sale of our brand to a national dental operator.
Brush 32 converted it's wellness-centric focus and fresh brand appeal into almost immediate attention from new patients as well as investors. The clinics were franchised and sold within 5 years of opening.