Brush 32 Dental

A brand package for a wellness-focused franchise

We worked closely with a health-conscious dentist to name her new practice concept, then delivered a fresh and friendly identity program, marketing materials, exterior signage, and an interior graphics package that brought her healthy vision to life. 

Branding and Identity
Brand Strategy
Signage and Wayfinding
Environmental Graphics
Interior Art
Marketing Collateral

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Selling a great smile

Inspired by nature’s own toothbrush, we put a simple smile on a green apple and paired it with a smart and welcoming typography palette. In a very competitive industry, Brush 32’s print material and direct mail campaigns bring a levity and warmth to an otherwise somewhat unappealing biannual necessity.

Q: Why Brush 32?
A: It’s the number of teeth in the mouth of the average adult.

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A fresh environment

From exterior signage standards to interior graphics and signage, we defined a different, more helpful and pleasant tone to the experience of going to the dentist. The interior program helps patients understand the relationship between good dental health and overall wellness in a friendly, positive tone. Bold graphics, witty writing, and a fresh green palette complement the interior design language, all done on a start-up budget. We had a bit of fun with the apple logo behind the reception desk; it’s made with mint-flavored dental floss.

Working with the Asterisk Group team to bring our vision to market was easy, fun and downright joyful. They brought solid strategic thinking, a design package that hit all the right notes — all on time and within budget. We heard from patients how much they appreciated the details in our clinics, right down to the graphics on the restroom mirrors. The effort proved to be a solid investment that brought significant value in the recent sale of our brand to a national dental operator.

Mike Avera | former CFO | Brush 32 Dental

Brush 32 converted it's wellness-centric focus and fresh brand appeal into almost immediate attention from new patients as well as investors. The clinics were franchised and sold within 5 years of opening.