Conveying the lure of downtown-style living in a laid-back Austin neighborhood
Burnet Marketplace combines the amenities and finishes of a downtown apartment tower with the relaxed lifestyle of a traditional Austin neighborhood. We highlighted this unique combination with an identity, messaging, interior art, signage, and marketing materials that are simultaneously casual and refined, and that emphasize the distinctive charm and diverse attractions of the increasingly popular Burnet Road corridor.
Project Team: Content & Context; fd2s
Branding and Identity
Signage and Wayfinding
“I have collaborated with Asterisk Group on a number of large scale residential & mixed-use projects, including this one at the epicenter of the thriving Burnet Road corridor. From the early stages of conceptual identity & branding to the final stages of signage installation & marketing, they were always on point and a highly valued member of our team. They approached this project like they do all of our projects, with an exceptionally creative and unique approach and the utmost professionalism. They played an essential role in establishing our brand and setting our project apart from the herd. In this environment, with new & competitive properties opening seemingly every week, it can be very challenging to deliver a distinctive product. Asterisk’s creative perspective certainly helped make Burnet Marketplace a successful project for us, our investors, and our residents.”
Within six months of completion, the project was fully leased and sold.