Endeavor Real Estate Group

Helping a developer recognize their past and celebrate their future

When long-time client Endeavor Real Estate Group engaged us to revamp their corporate brand, we found a solution that acknowledges the significance of the company’s original graphic identity and reflects their role as Austin’s largest full-service commercial real estate company.

Project Team: Content & Context; Kenny Braun

Branding and Identity
Message Architecture
Marketing Collateral and Campaigns

Positioning

Working with Austin marketing agency Content & Context, we built a comprehensive message architecture around a new It’s Our Endeavor positioning line. The positioning approach and messaging capture Endeavor’s dedication to the needs of property owners, tenants, investors, and the community. 

“The team at Asterisk Group has the ability to quickly develop an understanding of any situation and respond with the right creative solution. Even on challenging assignments like the redevelopment of our own corporate identity, they navigate complex requirements and deliver outstanding results.”

David L. Roberts | Managing Principal | Endeavor Real Estate Group
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Website

We created a new corporate website that integrates property information from multiple sources, giving Endeavor’s in-house team the ability to easily update frequently changing information and manage a wide variety of marketing initiatives.

View the site.

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Branding and Print Collateral

We deployed the new corporate identity across Endeavor's entire family of marketing and communication collateral. This included creating templates and design standards for project-specific marketing materials and managing the production of print assets needed by more than 100 employees working in seven offices.

After working with Endeavor over the past decade to position and market some of their highest-profile real estate projects, we jumped at the chance to help them define a brand position that will carry their entire organization into the future.