Repositioning Austin’s first mall as a new urban environment
We worked with developer RedLeaf Properties to tell the story of Highland’s transformation from Austin’s first enclosed mall to an energetic mixed-use urban environment. This included creating a brand position and graphic identity, as well as developing resources for telling the Highland story to a diverse range of stakeholders.
Project Team: Content & Context
Branding and Identity
Marketing Collateral and Campaigns
“Asterisk Group played an important role in helping us to launch our high-profile Highland project. The distinctive graphic identity, website, and vision brochure they created for Highland simplified a complex story and clearly conveyed the project’s benefits to a diverse group of stakeholders.”