Celebrating Austin at a Texas-sized tech campus
We designed more than 140 pieces of custom art and graphics for Oracle's new Austin home. The installations orient staff and visitors in the facility’s 540,000 square feet of office space, while also sharing fun and useful information about Austin life and culture with new employees.
STG Design; Pavon Design; Content & Context
Ion Art; BLIK; Brave the Woods; Becky Simpson; Chris Rogge; Kenny Braun; Anna Mazurek; BRIKS
Interior Art and Exhibits
Art as Orientation
To capitalize on the role that art and graphics can play in orientation and wayfinding, we worked closely with the project’s architectural and interiors teams at STG Design to define themes for each of the building’s ten 50,000-square-foot floor plates. We used those themes to develop a loosely related collection of wall graphics and other large-scale installations for each floor.
During this concept development phase, we clarified the design approaches using mock-ups and samples produced by local fabricators. We also solicited input from focus groups representing a broad range of Oracle’s employees.
Since Oracle often relocates new graduates from across the country, we made Austin and Texas a recurring theme of the installations. The collection includes a treasure trove of must know information for newcomers — from traditional Texas foods and maps of the best local BBQ spots to features about Austin-made movies and music. The program's role as a guided tour to the region is reinforced by more than 100 descriptive panels that accompany the installations.
“Our facilities are an important part of how we support the happiness, productivity, and creativity of our team members. We want to create work environments that people look forward to spending time in, and the engaging and entertaining graphics program at the Austin campus is the next step for us in the evolution of this approach.”
Erik Pampel | Senior Real Estate Project Manager | Oracle North America
The owner shares our longstanding commitment to investing in the local creative community. This shared vision led to us commission the work of more than 30 Austin-area artists, photographers, and illustrators for the project. We managed all of these collaborations from initial planning through final installation.
Oracle’s employees have enthusiastically embraced their new workplace and the investment Oracle made to differentiate their new Austin hub.
Incorporating the brand
In customer-facing areas, we created installations that combined the Austin campus aesthetic with Oracle’s corporate brand vocabulary. These installations convey global brand messages using a vocabulary that mixes with the employee-focused graphics program.
Making room for play
Going beyond the typical employee diversions of ping pong and foosball, we created more than a dozen low-fi interactive installations, many based on our own favorite games. They include a wall-mounted slot car track, several different puzzle types, and large-scale versions of Tetris and tangrams. Other installations allow employees to share their favorite Austin attractions and activities.
“We worked with Asterisk Group to blur the lines between interior design and graphics. This meant literally removing some of the physical boundaries that typically define traditional art hung on a wall, but also blurring the division of responsibilities between the architectural and graphics teams. Their collaboration was remarkable.”
Jim Susman | Principal | STG Design