The Bee Grocery
Helping a local grocer expand their offering and their audience
Located in east Austin's Corazon development, The Bee Grocery is a family-owned establishment that offers convenience items, neighborhood-oriented groceries, and Vietnamese food. We created a fun, contemporary identity and extended it to a program of signage and graphics that helps The Bee stand out in the rapidly evolving neighborhood.
Branding and Identity
Signage and Wayfinding
“We engaged Asterisk Group to bring our family’s vision of a big city neighborhood market to life in East Austin, no small accomplishment given the competition in the area and our limited budget for the first store buildout. The identity and interior signage are exactly what we wanted: eclectic, fun, warm, and reflective of the fresh and creative food we stock, make and serve. Their attention to detail, and their dedicated involvement as we launched our store, made them valuable partners and collaborators.”
Beginning with a blank slate, we helped these talented local merchants position their new store to take advantage of a high-profile location and fully capitalize on the potential of their popular prepared-food offerings.