The Bee Grocery

Helping a local grocer expand their offering and their audience

Located in east Austin's Corazon development, The Bee Grocery is a family-owned establishment that offers convenience items, neighborhood-oriented groceries, and Vietnamese food. We created a fun, contemporary identity and extended it to a program of signage and graphics that helps The Bee stand out in the rapidly evolving neighborhood.

Branding and Identity
Environmental Graphics
Signage and Wayfinding

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Branding and Exterior Signage

Our playful identity was created with signage in mind, and two unique signs — one on each side of the building — grab customers' attention and let them know that The Bee offers more than your average convenience store.

“We engaged Asterisk Group to bring our family’s vision of a big city neighborhood market to life in East Austin, no small accomplishment given the competition in the area and our limited budget for the first store buildout. The identity and interior signage are exactly what we wanted: eclectic, fun, warm, and reflective of the fresh and creative food we stock, make and serve. Their attention to detail, and their dedicated involvement as we launched our store, made them valuable partners and collaborators.”

Brenda Le, Owner, The Bee Grocery
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Interior Signage and Graphics

We made a big impact on the store interior with custom, updatable identification signage and hand-fabricated artwork. Some elements, like a collage of local and international newspapers, highlight the owners’international background and the unique food culture they bring to the store.

Beginning with a blank slate, we helped these talented local merchants position their new store to take advantage of a high-profile location and fully capitalize on the potential of their popular prepared-food offerings.