Reimagining a storied tech campus in southwest Houston
On the former site of a legendary Texas Instruments campus — the birthplace of the Speak & Spell and the world's most famous graphing calculator — EDGE Realty Partners is developing a dynamic new mixed-use destination. Covering 200 acres, the Grid is at the heart of one of the nation’s fastest-growing counties. When completed, it will include 350,000 square feet of retail, 500,000 square feet of office space, 2,400 apartment units, and hundreds of hotel rooms, plus pop-up stores, extensive public spaces, and a food hall.
Project Team: Content & Context; Pavon Design; Source Pixel Foundry
Branding and Identity
Signage and Wayfinding
Marketing Collateral and Campaigns
“A trusted colleague referred us to Asterisk Group, and she was right in saying that they would be a perfect fit for this project. They’ve played a critical role in helping to define and document our vision for the Grid, and they have served as a powerful advocate for the project’s brand story and visual identity.”